We cut our teeth on eCommerce, starting and growing a passive income generating behemoth. Now we apply the same principles for our clients who task us with increasing conversion rate alongside steadily growing website traffic.
Growth marketing is a full funnel philosophy which seeks to attract the right audience, engage them with relevant content, convert them with tailored offers before delighting them with smart segmentation and intelligent cross-sell / up-sell.
“Today's buyer is information rich, and merchants who seek to educate, inform and assist enjoy 3x higher conversion rates than typical 'build it and they will come stores"
Most eCommerce websites will cater to a broad range of customers and feature large inventories. By using segmentation we can make sure that the right customer is only seeing the right message for them. Including those who abandoned cart prior to purchase, allowing a smart winback sequence to reengage and resell the benefits of the exact items they were interested in the first place.
Intelligent product based cross-sells an upsells allow you to bring out the full value of your mailing list. Synergising with the customer segmentation lists these campaigns deliver emails based upon trigger events such as purchasing certain items and clicking on then viewing certain products. Intelligent product-margin based lapsed customer winback kicks in to reengage past customers while protecting your bottomline.